I agree that being able to spot seductions and lures propagated to influence our behavior is a crucial skill. The majority of people have been pulled in by half truths or spin since the beginning of time. It started with Eve and the serpent. In fact, the message has remained the same. The product(fruit) is better(desirable) and some how will improve or flatter our image(wisdom). Knowing who we want to be like and what we want to follow or let influence us is also essential for one not to be swept away by the winds of political or brand correctness. (For example all the iProducts and all the iMarketing focused on flattering or satisfying all our iDesires.) In the first paragraph of this post, truth is mentioned and I believe that continually discerning truth is the only defense we have against what the author calls the media’s “staying on message.” The author’s mention of Dylan caused me to try and find out a little about him. I found this article that seem to tell a lot about him over time. http://www.crossrhythms.co.uk/articles/music/Bob_Dylan/7795/p1/
It seems that Dylan has always displayed a certain caginess when dealing with “the media.” He also seems to be continually on a path to discern the truth