> Everyone can publish.

Not yet. people like Dan Brown and Malcolm Gladwell publish in _books_ — and not everybody can publish in books.

And – crucially – in order to publish in books, you have to say the _right_ sort of things. Things that help book publishers and their associated industries.

The popularizers are not _merely_ popularizers, and therein lies the problem. They are also reshapers and massagers. They take the radical message, and turn it into so much pablum; they take change, and turn it into more of the same.