Hiya Dave. Fun video, but to be honest, the jimmybob stuff got a little old over 5 minutes. I don’t think you need schtick. You are good. The ideas are good. Keep it simple. My two cents on that.
The other question is have you looked at the other uses of “community as curriculum” such as Etienne Wenger’s use of it within the context of Communities of Practice, etc. I have not done any quality searching, but I think you are also building off of some threads that existed pre-internet and WWW that might really be interesting if you are doing the book thang.