I couldn’t agree more. I think that Scoble’s stance, as enthusiastic as it was, reveals and underlying realization that most people don’t actually need another (or better) social network. There isn’t a major pain. We definitely need more meaningful, optimizable social interactions, and those might lead to a windfall in terms of competitiveness, but firms like Google shouldn’t be aimed at building a better mousetrap because we’re not actually hunting mice anymore.