On JR’s “The question is, really, whether Facebook (or the like) has to be more than that…?” (commenting on Turkle’s “it’s hard to do anything with 3000 Facebook friends except connect”):

Social media does not have to / should not be the same for all, or even the same all the time for just one. But 3,000 is not everybody or even most ~ fan. business, some organization or publication etc pages excepted. Even so, anyone who wants 3,000 is welcome to them just as long as that and keeping score is expected of all. So high school that. Encouraged, yes (it’s the data, we’re the product) but not required and capable of saying thank you, but no thank you