Yeah, what I mean by ‘search’ is more than simply putting together a string of words, I probably should have expanded more on this here. It’s definitely sensemaking that I’m talking about. meaning making, even (though Stephen disagrees with me in another comment here). Interviews work, though they are tough to scale across what HE has become. My focus, i think, going forward, is not the one special flower who is going to be a genius somewhere, but the rank and file, who are studying the thing I’m talking about not because it’s their absolute passion, but because they’re vaguely interested. That’s all of us, for most things. How do we help the average person, thinking about the thing they are vaguely interested in, make good decisions?